Project Overview

The Mendeleev Environmental Expedition is dedicated to schoolchildren studying the environment around Lake Baikal, the cleanest and deepest lake on the planet. The expedition's visual identity reflects the idea of exploring the world through signposts (logo), mapping routes, and creating important travel notes (visual elements). An essential requirement of the brief was the client's branded icons, which were transformed into pins—a familiar accessory for many travelers, often attached to backpacks or clothing.

The expedition continues to this day in various regions of the country, educating and engaging children in the idea of protecting nature.

More photos here->

Client

FEO rosatom

Year

2021

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